Audits

On-line Reviews Tip the Scales in Your Evaluation of Customer Service. Fact or Fallacy?

  September 07, 2011 in Audits, Blog, Customer Experience Reporting, Customer Feedback by Marci Bikshorn

Controversy abounds in the realities of on-line customer sentiment.  Sizeable numbers of customers are looking at online reviews and these evaluations in customer service and product selection have a considerable impact on buying decisions.  Is it possible to determine if reviews are authentic or forged? (more…)