Customer Experience Enhancement

Neiman Marcus Personalizes Technology for Improved Customer Satisfaction Management

  May 16, 2012 in Blog, Customer Experience Enhancement by admin

In today’s competitive market, companies are beginning to develop more innovative ways to enhance the customer experience. Developing customer satisfaction management guidelines that consistently align with your vision and your customers’ expectations is necessary for sustainable success. Neiman Marcus Group Inc. is doing just that. In order to better their customers’ in-store experience, they are currently testing a new user-friendly social, local and mobile (SoLoMo) app that includes a specific interface for both customers and employees.

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The Holistic Approach to Improving Customer Service

  March 21, 2012 in Blog, Customer Experience Enhancement by Marci Bikshorn

While there are many approaches to building a successful brand, making strategic customer service decisions is imperative for a company’s image. Customer experience management programs and strategies play a large role in growing and retaining customers. However, when enacting customer acquisition and retention initiatives, it’s important to see the big picture.

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Back to the Basics: 4 Customer Experience Management Tips

  February 22, 2012 in Blog, Consulting & Training, Customer Experience Enhancement, Measuring Total Customer Experience by Marci Bikshorn

There is no doubt that customer experience management is becoming more important than ever for companies as they settle into 2012. As the year begins to move forward, we challenge you to a new kind of resolution. Step back and take a hard look at everything your company is doing to exceed your customer’s expectations. Then, figure out a few areas that could use improvement.

Begin with the fundamentals. This is a good refresher for your employees, and a “must do” for new hires. After putting so much time and energy into product selection, pricing, marketing, advertising, and research, it’s easy to lose focus about the basics of customer experience management. Here are 4 basic customer service tips that can be utilized each day when interacting with your customers.

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3 ‘Magical’ Tips for Attaining Customer Experience Enhancement

  December 13, 2011 in Blog, Consulting & Training, Customer Experience Enhancement, Customer Experience Reporting by Marci Bikshorn

In today’s competitive environment, it’s more important than ever to provide consumers with a positive and memorable experience to separate your business from your competitors. Due to advancements in technology and the way consumers are now interacting with brands, it’s becoming inevitable that they will start to form emotional connections and relationships with the brand or business as a whole and further continue to utilize their goods and services. The question then becomes, how can you improve your customers experience and develop these memorable encounters between the consumer and your brand? (more…)